--Video Link: New Feature Puts Digital Paint Cans in the Hands of Consumers - Irvine, Calif. (Sept. 30, 2011) - The Progressive® International Motorcycle Shows® is announcing its newest feature to join the 2011/2012 tour. Kawasaki and the Progressive International Motorcycle Shows have licensed an exclusive technology from Lumacoustics to offer an all-new experience for show goers called: Kawasaki Design-A-Bike, which is a state-of-the-art interactive digital wall display that provides motorcycle enthusiasts with a true hands-on creative experience. The life size display allows users to virtually design their own custom exterior paint and graphics package on a selected Kawasaki motorcycle. Kawasaki will showcase its stylish Vulcan® 1700 Vaquero®, the multi-championship-winning KX 450F, and the award winning Ninja® 1000 as two-wheeled canvases. This new feature will be available at each show.
"The all-new Kawasaki Design-A-Bike feature offered exclusively at the Progressive International Motorcycle Shows is cool, state-of-the-art technology that allows customers to better interact with our products. We strive to innovate in this highly competitive market, and the new Kawasaki Design-A-Bike system truly delivers. This feature will travel with the 2011/2012 shows, offering a fun and exciting new hands-on experience directly to 500,000 current and potential customers," said Chris Brull, director, marketing communications at Kawasaki.
How does it work? The Kawasaki Design-A-Bike program was developed to be a fun and exciting experience for visitors at each show. With the use of a wireless digital spray-can, users will choose from dozens of color palettes and more than 10 graphics packages. The motorcycle becomes the creative canvas and from here users will get to express themselves by selecting and customizing a digitally displayed Kawasaki motorcycle with the exact paint scheme and appearance that represents individual rider preferences. At the conclusion, the user can post it directly to their own Facebook page, send it to their email, and/or receive a print out copy of their artwork.
Want a sneak preview? Watch a video of the new Kawasaki Design-A-Bike program in action!
"We are always looking for new and original ways to offer motorcycle enthusiasts something different at our shows that they can't find at any other motorcycle event. The 2011/2012 tour is going to be one of the most exciting shows we have ever produced. By offering remarkable exclusive and interactive features like the Kawasaki Design-A-Bike program, we are sure to create more energy and excitement than in years past," said Kerry Graeber, Brand Director, Advanstar Powersports Group.
The Progressive International Motorcycles Shows will also have an online interactive component with the Kawasaki Design-A-Bike program that is tied in with the Shows' Facebook page. For users that would like to preview the Design-A-Bike program at home, a Facebook application/widget has been created to allow users to test their creative skills before trying it live at the show.
The Kawasaki-sponsored Design-A-Bike program will be launched at the first event in San Mateo, Calif., and will travel to all shows through February 2012.
About Progressive® International Motorcycle Shows®
From New York to California, the 12-city nationwide tour of the Progressive® International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world's largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The Show also offers hours of entertainment including a thrilling trials stunt show from the "America's Got Talent" Top 10 Finalists, The Smage Bros; a custom bike competition offering over $90,000 in prize money; an all-new exclusive Kawasaki Design-A-Bike experience; information especially for women riders, learning experiences and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit:
www.motorcycleshows.com.
About Kawasaki Motors Corp., U.S.A.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and recreation utility vehicles through a network of more than 1,350 independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with 300 of them located at KMC's Irvine, California headquarters.