Harley-Davidson and Marvel Entertainment, LLC, have teamed up once again to boost the film, Marvel's Captain America: The Winter Soldier. To unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as "Agent 1" and star in a brand-new digital franchise, which will introduce a new chapter, including a group of characters created by Marvel's Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.
"Our collaboration with Marvel puts fans directly into the center of the action like never before," said Dino Bernacchi, Harley-Davidson U.S. Director of Marketing. "Starring as the hero in this new chapter with Marvel is not only the new Street 750 – but a real-life fan as well."
Digital Casting Call
To enter the Harley-Davidson Captain America: The Winter Soldier online contest, special agent hopefuls are invited to complete an online skills assessment and select a custom bike of their choice at www.h-d.com/marvel. After completing the assessment, each candidate receives a badge and special promotional offer. Legal residents of the United States who are at least 18 years of age can enter now through April 30.
One grand prize winner will not only land the role as the eponymous "Agent 1," they also will rule the streets with a brand new custom Harley-Davidson Street 750 motorcycle and a rider training course, including a stunt riding lesson with Marvel's Captain America: The Winter Soldier stunt rider Riley Harper.
The Street 750 and Street 500 from Harley-Davidson, the latest additions to Harley-Davidson's Dark Custom line-up, feature the all-new liquid-cooled Revolution X™ engine, housed in a narrow and lean chassis built for agility. New suspension and a broad handlebar sweep provide the confidence and maneuverability you need when managing tight turns and fast moves. It also has the premium, minimalist Dark Custom style that serves as a blank canvas for riders to customize.
About Marvel's Captain America: The Winter Soldier
After the cataclysmic events in New York with The Avengers, Marvel's Captain America: The Winter Soldier finds Steve Rogers, aka Captain America, living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens the world. Joining forces with Natasha Romanoff aka Black Widow, Captain America struggles to expose the ever-widening conspiracy while fighting off assailants sent to silence him. When the full scope of the villainous plot is revealed, Captain America and the Black Widow soon find themselves up against an unexpected and formidable enemy—the Winter Soldier.
Captain America: The Winter Soldier is presented by Marvel Studios. The film set a new record for the all-time biggest April opening weekend with $95 million at the domestic box office upon its release on April 4, 2014